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10 Instagram Accounts You Need to Follow in 2024 for Real Estate Marketing

In 2024, most real estate agents agree that they find valuable business tips on Instagram. It is where they learn about industry news and have the opportunity to see and hear tips and stories from successful colleagues. Plus, who doesn’t love relatable content? No one can make your work easier like someone who shares your […]

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Elevate Your High-End Listings: A guide to Showcasing Luxury Homes with CubiCasa

Elevate Your High-End Listings

In the competitive world of real estate, presenting high-end listings in the most captivating way is crucial for success. As a real estate agent, you understand the importance of making a lasting impression on potential buyers. One powerful tool that can help you achieve this is the CubiCasa app. In this blog post, we will […]

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Master Your Real Estate Marketing: The Ultimate Campaign Checklist!

Are you ready to elevate your real estate marketing game and unlock the potential for success in today’s competitive market? Whether you’re a seasoned agent or just starting, a well-thought-out marketing campaign is essential for standing out from the crowd and attracting qualified buyers to your properties. We have compiled the ultimate campaign checklist to […]

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Maximize Your Listing Strategy to Generate High-Quality Real Estate Leads

Listing strategy real estate marketing

A listing site is like a captivating stage where real estate agents must shine and showcase their services, listings, and expertise to captivate potential clients. After all, competition is nothing short of fierce. A strong listing strategy is the secret ingredient to generating a steady stream of high-quality leads. In an earlier article, we’ve touched […]

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The Golden Circle (Why, How, What) of Floor Plan Apps

Simon Sinek’s Golden Circle is a simple yet powerful model that explains how successful leaders and organizations communicate and inspire action by focusing on three key questions: Why, How, and What. In this article, we’ll talk about the Why-How-What of floor plan apps in enhancing the real estate sales process. Real estate agents face various […]

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The ultimate checklist when you want to sell your home

Homeseller checklist

If you are in a position of selling your home, it’s important to understand the current state of the economy and how it may impact the housing market.  But don’t despair or worry, homes still sell for good prices.  While the overall state of the economy can have an effect on the housing market, it’s […]

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From Listing to Closing: How Property Measuring Apps Can Improve Your Real Estate Sales Process.

manual property measuring tool

Getting accurate property measurements is essential for success in the real estate industry. Even the slightest mistake can lead to legal problems, disputes, and lost sales. To avoid these issues, you must have access to reliable and accurate tools for measuring properties. In the past, properties were measured by various manual methods that required a […]

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7 ways to boost your real estate digital marketing efforts

Technology permeates our daily lives and affects us on a regular basis in countless ways. From enhancing our efficiency and convenience to creating fresh channels for communication and opportunity, technology has become a ubiquitous feature of modern life.  The realm of real estate is no exception to this trend. The COVID-19 pandemic, with its emphasis […]

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Renting vs. Buying: 4 ways floor plans can influence a decision

CubiCasa to rent or to buy

To rent or to buy? There’s never an absolute right or wrong answer to this question. It depends on a variety of factors and, ultimately, comes down to the individual’s financial situation, lifestyle, and goals.  To rent or not to rent Renting may be a better option for some if they are not ready to […]

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Navigating the housing market’s shift for home buyers and sellers from a marketing standpoint

Housing market and its impact

Just months ago, the housing market in the United States was still in overdrive with surging home prices, low interest rates, and an overwhelming demand for homes. As a result, the market saw a barrage of bidding wars as listings were snapped up in mere hours or days — a home sellers’ market. But things […]

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Buying a house remotely: how to navigate the process for your buyers

In 2020, 63% of all homebuyers made an offer on a house without seeing the property — a sharp increase from 32% a year earlier. It’s an occurrence driven by the pandemic restrictions and technology as real estate agents stepped up their virtual game. Even as restrictions are being lifted, the phenomenon of making an […]

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Floor plans: the low-hanging fruit in boosting your real estate listing strategy

It’s not news anymore that the booming real estate market in the U.S. hit a sudden cool down since April 2022 due to the sharp rise in interest rates. Whether you’re a realtor, marketer, or listing agent/coordinator, it’s likely you’re now struggling with low inventory and discouraged buyers.  According to Ryan Holiday, author of ‘The […]

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4 tips to reach your ideal customers in a real estate market that is cooling down

Real estate marketing_Ideal customer_CubiCasa

Until mid-May, the real estate market was still described as vibrant, bustling, and highly competitive before it hit the mid-May housing market meltdown. Mortgage rates spiked to the highest level since 2009, which led to real estate market activities coming to a halt.  With homebuyers becoming increasingly cautious in a real estate market that’s cooling […]

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5 effective visual elements in order of importance to improve your real estate listings online

The four cornerstones of an effective real estate marketing strategy are:  Your ideal clients Your value proposition Your real estate listing strategy Your real estate listing imagery In this article, we will discuss the importance of visual content in your digital marketing efforts.  A picture is worth a thousand words — especially in real estate […]

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How to Get Clients in Real Estate: A Guide to Marketing

Real estate marketing: How to sell a house faster

The real estate market is vibrant, bustling, and highly competitive. You’ll need marketing strategies that speak directly to your target audience to stand out from your competitors. Better still, have them spread the word to friends and family who may, or may not, be your potential clients. Selling and buying a home would be as […]

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How to Market your Real Estate Photography Services Online – Examples with Floor Plans

real estate photography website

Professional photographers that shoot houses have to hone their marketing skills as much as their real estate photography skills. We are all well aware of how much marketing is important in the real estate photography niche. And a great way to find clients as a real estate photographer is to build a strong online presence, […]

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How to grow your real estate photography business

grow photography business income

“It is difficult to bring life into a picture without professional photographers as photography is an art of observation. It has little to do with the things you see and everything to do with the way you see them. Photography business owners, through their imagination and artistry eye, perpetuate special events. The resourcefulness of high […]

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5 reasons why floor plans are important to sell houses quicker

Real estate marketing: How to sell a house faster

As the real estate market in 2023 cooled down after the hottest last couple of years, selling homes in 2024 will require more creative approaches than in past. We are seeing big increases in interest rates all around the world and home sales have recently been trending down towards 2019 figures. Would-be homebuyers are exhausted […]

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Real Estate Marketing to Millennial Homebuyers: 5 Things You Must Know

simple home design - millennials homesmes

The Millennials are here – and they are rocking the real estate market. According to data from the US Census Bureau, millennials (born 1981-1996) made up the largest population group in the US in 2021, followed by baby boomers (1946-1964), Gen Z (1997-2012), and Gen X (1965-1980), respectively. And as this generation floods the housing market, real […]

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Why traditional floor plans remain necessary even in a virtual era?

The real estate industry is no longer what it once was. Homebuying processes have changed significantly over the last few years with new processes in place. One of the biggest trends that emerged from these changes is 3D photographing. Real estate industry trends 3D photographing is among the long-awaited trends in real estate marketing. We […]

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