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What permanent desktop appraisals mean for the industry?

March 19, 2022 marked a monumental change in the U.S. appraisal industry when governmental-sponsored enterprises (GSE) Fannie Mae and Freddie Mac officially started accepting desktop appraisals — a historical transformation, as some would call it. The announcement shook the appraisal world, leaving it flooded with thousands of questions and uncertainties. What does this new policy […]

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4 tips to reach your ideal customers in a real estate market that is cooling down

Real estate marketing_Ideal customer_CubiCasa

Until mid-May, the real estate market was still described as vibrant, bustling, and highly competitive before it hit the mid-May housing market meltdown. Mortgage rates spiked to the highest level since 2009, which led to real estate market activities coming to a halt.  With homebuyers becoming increasingly cautious in a real estate market that’s cooling […]

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How visual products are used in real estate listings in Australia and New Zealand

australia new zealand floor plans listings

We conducted a survey for Australian and New Zealand photographers about visual products in real estate listings in May 2022. We collected 73 responses to the survey; 71% from Australia and 29% from New Zealand. Most of the respondents are sole entrepreneurs working independently or photographers operating in small photography studios. We have gathered knowledge […]

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5 effective visual elements in order of importance to improve your real estate listings online

The four cornerstones of an effective real estate marketing strategy are:  Your ideal clients Your value proposition Your real estate listing strategy Your real estate listing imagery In this article, we will discuss the importance of visual content in your digital marketing efforts.  A picture is worth a thousand words — especially in real estate […]

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5 Reasons Why You Should Be Creating Floor Plans On-Site

Person using CubiCasa App

You should never bring work home. And definitely, you should not bring additional work TO THE OFFICE! Are you still taking measurements and sketching your floor plans on-site resigned to long hours polishing your work back in the office? Here is what you can gain by doing something different: using a floor plan app to […]

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12 Real Estate Photographers you should know

real estate photographers to follow

What a phenomenal start to 2024. So many new and awesome things are happening in the world of Real Estate photography. None of the things (conferences, meet-ups, and beautiful work that’s happening) would be possible without amazing photographers. Real estate photographers are doing awesome things. I wanted to share with you 11 Real Estate photographers […]

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Solutions For Appraisers: How To Align With ANSI-Z765 Standard

GLA sketch and 2D floor plan by CubiCasa (ANSI aligned)

Besides locational influences, a home’s physical size is perhaps the single biggest contributor to its value. As such, accurately capturing dimensions is essential to getting a credible appraisal. Unfortunately, securing accurate and consistent GLA has historically been very challenging, even in the longstanding traditional appraisal process. While all appraisers are certainly skilled and capable at […]

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Your mobile phone is the new DISTO for real estate appraisals.

next generation GLA tool for appraisers

Technology is constantly transforming the appraisal industry. New solution-driven technologies have definitely streamlined some of the work that appraisers have to do. Professionals who adopt and adapt to new technologies are the ones who tend to use their time more effectively, provide their clients with more accurate reports, and have improved customer service and faster […]

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Innovative Uses for Floor Plans that You’ve Never Even Thought Of

New Opportunities for Using Floor Plans are Emerging… Most of us are aware of the changes taking place in the real estate industry, thanks to emerging technology. Some examples of these changes are increased data automation and the demand from customers to make the experience convenient by communicating via smartphone.  There has been a rise […]

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How to Market your Real Estate Photography Services Online – Examples with Floor Plans

real estate photography website

Professional photographers that shoot houses have to hone their marketing skills as much as their real estate photography skills. We are all well aware of how much marketing is important in the real estate photography niche. And a great way to find clients as a real estate photographer is to build a strong online presence, […]

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CubiCasa 2.0 launch recap

CubiCasa is proud to announce that 2021 will be a year full of news for both the company and its customers. Since the birth of our business in 2014, we have been continuously striving to provide our customers with the latest innovations and an ever-increasing quality of service. CubiCasa 2.0 was released on 28th of […]

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How to boost your photography service with real estate floor plans

It takes time and effort to create a floor plan with accurate measurements (if you have to sketch it manually). Between juggling property listings, sales, and all other tasks around selling a house, many real estate agents simply do not have the time to crouch through spaces and collect data. As a result, they also […]

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Top 5 scanning tips from CubiCasa

how to scan with cubicasa floor plan app

The floor plan is an add-on service that many photographers offer to their customers alongside photos and 3D tours of the property. CubiCasa is an app that allows you to create a floor plan by scanning the house with your smartphone. It is available on iOS and Android devices in the App Store and Google […]

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How to grow your real estate photography business

grow photography business income

“It is difficult to bring life into a picture without professional photographers as photography is an art of observation. It has little to do with the things you see and everything to do with the way you see them. Photography business owners, through their imagination and artistry eye, perpetuate special events. The resourcefulness of high […]

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