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CubiCasa on Location in Chicago: A Day in the Life of Photographer MARK GUTIERREZ

Marc Smith and I recently had the pleasure of co-hosting our first CubiCollective in the Chicago area, and it was a fantastic opportunity to meet several of our Certified Photographers, including photographers at all levels of experience with real estate imaging. One of our guests at the Collective was our recent webinar guest, Mark Gutierrez […]

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10 TikTok Accounts You Need to Follow in 2024 for Real Estate Marketing

best tik tok accounts in real estate industry

If there is one thing you should not do in 2024 if you work in the real estate industry, it’s overlooking the marketing potential of TikTok. Yes, TikTok has been now around for a while, and it has become way more than videos of teenagers dancing and lip-syncing: its explosion in popularity makes it one […]

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CrowdFund Insider: Proptech CubiCasa Introduces Scanning Option to Make Digital Floor Plans – Standard in the US

CubiCasa, a real estate software firm with head offices in Oulu, Finland, will now be providing a free floor plan option for its mobile floor plan scanning technology in the United States, “available on the App Store and Google Play Store.” […]

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What permanent desktop appraisals mean for the industry?

March 19, 2022 marked a monumental change in the U.S. appraisal industry when governmental-sponsored enterprises (GSE) Fannie Mae and Freddie Mac officially started accepting desktop appraisals — a historical transformation, as some would call it. The announcement shook the appraisal world, leaving it flooded with thousands of questions and uncertainties. What does this new policy […]

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4 tips to reach your ideal customers in a real estate market that is cooling down

Real estate marketing_Ideal customer_CubiCasa

Until mid-May, the real estate market was still described as vibrant, bustling, and highly competitive before it hit the mid-May housing market meltdown. Mortgage rates spiked to the highest level since 2009, which led to real estate market activities coming to a halt.  With homebuyers becoming increasingly cautious in a real estate market that’s cooling […]

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10 Essential Technology Tools for Appraisers

Technology for appraisals

Technology is transforming the valuation industry. We are seeing new ways of collecting and reporting property data, backed by advanced AI and machine learning models. We are seeing new technology increasing efficiencies on regular appraisal tasks, from measuring to form-filling, allowing property appraisers to deliver reports faster. If you are a certified real estate appraiser […]

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How visual products are used in real estate listings in Australia and New Zealand

australia new zealand floor plans listings

We conducted a survey for Australian and New Zealand photographers about visual products in real estate listings in May 2022. We collected 73 responses to the survey; 71% from Australia and 29% from New Zealand. Most of the respondents are sole entrepreneurs working independently or photographers operating in small photography studios. We have gathered knowledge […]

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5 effective visual elements in order of importance to improve your real estate listings online

The four cornerstones of an effective real estate marketing strategy are:  Your ideal clients Your value proposition Your real estate listing strategy Your real estate listing imagery In this article, we will discuss the importance of visual content in your digital marketing efforts.  A picture is worth a thousand words — especially in real estate […]

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