You might be familiar with the claim that real estate listings accompanied by professional photography tend to sell 32% faster. But did you know that the listings showcasing pro-level visuals, often command closing prices between $934 and $116,076 higher than those relying on low-quality photography? That’s the game-changing impact of visual content in real estate sales according to WSJ.
While many real estate agents might not be aware of this, there’s a robust correlation between a property listing’s success and the quality of its imagery. However, not every real estate agent falls into the top-performer category.
So why is it crucial for your real estate photography business to attract the ideal customer persona? If you are just stating out and are seeking clients for your real estate photography business, you can find more insights in this article.
The importance of real estate photography on listings
Consider some compelling real estate photography stats:
- Property listings featuring professional photography witness a 61% surge in views compared to those lacking quality imagery, (source: Wall Street Journal).
- Homes showcasing aerial photos tend to sell 68% faster (source: RIS Media).
- Listings incorporating video content generate a staggering 403% more inquiries (source: NAR Realtor).
Positioning your service as a must-have for real estate agents is key. Your skills transcend beyond capturing stunning photos; you craft narratives that resonate with a potential customer’s dream home image. Providing high-quality marketing assets not only aids your clients in presenting their listings from various perspectives but also establishes them as reliable experts in the eyes of both buyers and sellers. Moreover, your work enhances your portfolio and attracts more clients when promoted effectively on social media and within your local networks.
As a real estate photographer, you are an artist and an astute business person. Most real estate agents perceive themselves as business-minded individuals, which is why they seek photographers and media companies for their artistic prowess. Successful agents recognize the value of superior photography and are willing to pay accordingly for expertise, quality, and speed. With the right clients, your income potential can soar into six figures or beyond.
Elevate your photography business by including add-ons
Additionally, offering add-ons can transform your business. By expanding your services beyond photography to encompass video renders, drone shots, floor plans, and more, you become the go-to photographer due to the diversity of services you provide.
What’s more? Generating these add-ons is simpler than you might think. Tools like CubiCasa’s free floor plans only require a smartphone and a quick 5-minute scan to deliver detailed floor plans within 24 hours. These add-ons significantly boost the value of your service and can attract clients to your real estate photography.
How to attract the right clients for you
Identifying your best customer persona among real estate agents is pivotal. Not every agent aligns with your ideal clientele. Some might prefer DIY approaches, creating their own virtual tours and images, and might not be the best match for your services.
On the other hand, top-producing agents value high-quality photography and media services, making them prime targets. Showcasing your work on social media, presenting diverse types of media, and highlighting unique services like floor plans and aerial shots can attract these agents.
In conclusion, never hesitate to share your creative work on social media. Your talent deserves recognition, and your captivating visuals might just be the key to sealing the perfect deal for your clients.
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