In the world of real estate, fixer-uppers often pose a unique challenge for real estate agents. How does one effectively market a property that is not yet ready for occupancy, requiring buyers to envision its potential amidst construction chaos? This situation underscores the need for innovative solutions in the industry. As agents grapple with this challenge, it becomes imperative to explore new avenues to showcase the hidden potential of these properties. Read more about effective strategies for navigating the ever-evolving landscape of marketing fixer-uppers, and learn how to enhance your approach with valuable insights.

What are the Challenges with Fixer-Uppers

One significant issue arises when the property is not ready for immediate occupancy, making it difficult to market to potential homebuyers. They need to perform mental acrobatics to picture the property’s potential with Fixer-Uppers. However, with only construction images available, this task becomes infinitely more difficult, leaving them unable to form that crucial emotional attachment. The absence of a “wow” factor in marketing materials further compounds the issue, leaving agents struggling to create emotional engagement and losing potential buyers. 

Moreover, hiring designers or architects for virtual staging comes with its own set of challenges—it’s not just costly but also time-intensive. In essence, the difficulties associated with marketing fixer-uppers highlight the need for new solutions. 

The Secret Weapon: 3D Renders Transform Fixer-Upper Marketing

A good approach for managing the challenges that agents face in fixer-upper marketing is leveraging advanced technology. With CubiCasa’s advanced technology, 3D renders offer an innovative solution, providing lifelike visualizations that allow buyers to explore every corner of the property virtually.

Here is an example of a CubiCasa 3D render:

How CubiCasa’s 3D Render works

CubiCasa simplifies the process of transforming fixer-upper marketing. You begin with a quick five-minute scan using the CubiCasa app, which is available in the App Store and Google Play Store. After completing the scan, you have the option to personalize your order by requesting a customized 3D render. By default, renders are provided in a horizontal format. However, if you also desire a vertical layout, suitable for social media platforms, simply specify “vertical” when placing your 3D render order.

Within 48 hours, CubiCasa delivers a visually captivating video with the optimal walkthrough route, regardless of your initial scan path. Importantly, for fixer-uppers, CubiCasa virtually furnishes the property even though it is in its construction phase. This will enable potential buyers to have a vision of what the property could look like. Additionally, you have the flexibility to receive alternative versions of the video, such as a vertical version for social media and a horizontal version for the listing.

Here is a tutorial on how to scan with CubiCasa:

Statistics Show Results

According to the National Association of Realtors (NAR), listings with video drive an astounding 403% more inquiries compared to those without. Moreover, research from PopVideo reveals that viewers remember 95% of a message from video, compared to just 10% from text. These statistics underscore the effectiveness of video renders in real estate marketing.

See a Fixer-Upper Before & After with Video Renders

Check out an example of a fixer-upper before and after its virtual transformation. CubiCasa’s video rendering capabilities, demonstrated in this video, showcase the property’s potential transformation from its current state to a virtually furnished space. 

Fixer-uppers are challenging to market. Therefore, it is crucial to make the listing more interesting for potential buyers. 3D renders that virtually furnish the property are the ideal tool to enhance fixer-upper listings since they enable potential buyers to imagine the place as a home. With CubiCasa’s user-friendly solution, creating stunning 3D renders is made simple and at a fraction of the cost compared to hiring an interior designer. From a 5-minute scan with your phone, you can create marketing materials for your listings and social media, making it easy to significantly enhance the quality of fixer-upper listings.